Article marketing is extremely effective despite all the competing online marketing tactics like video, social media, and email. Alone, article marketing could be used to generate more awareness, trust, search engine rankings, leads, and customers for your business.

It’s that powerful.

How does it generate more awareness?

Articles submitted to online and offline publications on subjects relevant to your market’s wants and needs helps your market get to know you and how you can better serve them.  Often times, your market will first learn of you by stumbling upon one of your articles.  And then, because of the value they received from the article, they go searching for more information from you.

How does it generate more trust?

When a prospect reads one of your articles that provides a solution to something they’re facing, they gain a little bit of trust for you.  You helped them overcome some challenge, learn something new, and so the next time you have something to share they will likely be more receptive.

How does it generate better search engine rankings?

By submitting articles on a regular basis to online article directories, or even to an offline publication that publishes your article to their online repository, the links embedded in those articles (that point back to your website; i.e. “backlinks”) help your site gain authority – with people and the search engines.  And the search engine are looking for site’s with authority.  Search engines look at these “backlinks” as a vote of confidence.  The more confidence other sites give you by linking to your site, the more confidence the search engines will have you, too.

So the more articles submitted and published around the web, the more the engines will increase your rankings, because they see you as increasing in authority.

How does it generate more leads?

Someone who reads (and likes) an article written by your company is probably going to follow the link at the bottom of the article to learn more about your business and how your business can help them even more.  If you plan the flow of traffic from your articles to your website properly, you can turn those extra visitors into leads.

How does it generate more customers?

Now that you have more leads, generated from your articles, you have a chance to Wow! them and make them customers.

If you give us a call, we can discuss your marketing needs and determine the best article marketing approach for you based on your goals (e.g. SEO, awareness, content management, etc.).